Lower your ACOS on bol.com without losing revenue
A high ACOS means your ads cost too much relative to the revenue they bring in. You can lower it, but the danger is that you cut sales along with it. Here's how to do it precisely.
1. Cut wasteful keywords
Keywords that cost clicks but don't convert push your ACOS up. Pause them or add them as negatives.
2. Steer bids by performance
Lower bids on keywords that underperform and raise them where you make profit — instead of pausing a campaign right away.
3. Structure your campaigns
Multiple products in one campaign makes steering impossible. Consider a separate campaign per product so you can see what works for each.
4. Improve conversion, not just your bid
ACOS also drops when more clickers buy: better title, images, price and reviews raise conversion and thus your relevance score — so you rank higher for less.
5. Consider dayparting
Advertise during the hours that convert and pause the hours that structurally yield nothing.
6. Look beyond ACOS
Two products with the same ACOS can perform completely differently. Look at profit per click and margin, not just the ACOS number — a low ACOS can give a false sense of control.
See which action really lowers your ACOS
ChatRylee reads your campaign data and tells you where the waste is: which keywords, which products, which hours. No guessing — a concrete list of actions based on your own numbers, tied to your margin.
Ask ChatRylee: where is my wasted ad budget?