Reducing your bol.com return rate
Returns are a silent margin killer. Every return costs you shipping both ways, handling, and sometimes an unsellable product. A few percent fewer returns can pay off more than optimising a campaign.
Start with the cause
Returns are rarely random. Usually there's a pattern: a product where expectation doesn't match reality. Wrong size, disappointing quality, unclear photos, or a description that promises too much.
Product information
Clear, honest titles, complete specs and photos that show the product as it is. Overpromising sells once and gets returned after.
Sizing
For clothing and shoes, unclear sizing is the biggest cause of returns. Add size tables and concrete measurements.
Packaging
Arrived damaged = guaranteed return. If a product group often comes back "broken", packaging is usually the culprit, not the product.
Expectation management
Reviews and Q&A steer expectation. Respond to recurring complaints and adjust your listing accordingly.
Measure per product
One high return rate in your assortment can skew your total margin. Find the outliers — that's where your profit is.
Find your return outliers
ChatRylee lays your return data alongside your margin and points out the products costing you most. Ask "which products have the highest return rate?" and see immediately where fixing yields the most.
Ask ChatRylee which products leak margin through returns.